Disney is reinvesting in creativity

I’m hugely pleased to hear that the rumors have been confirmed about Disney purchasing Pixar Studios. Eisner, is my opinion, destroyed the creative staffing in Disney and I’m thrilled to see the company making dramatic efforts to bring creativity back to the company. The quotes near the end of the article are the stuff to read between the lines:

To help Disney reap the most benefits from Pixar, Iger will need to allow the studio to retain the culture Jobs promoted.

“A merger may mess with the Pixar culture that has made Pixar successful,” Pacific Heights’ Cuggino said. “With creative firms you don’t want to upset the apple cart.”

Yeah. Good work Disney!