Google and Apple – pushing intel in the same direction?

After reading the article on the Googleplex in the IHT, it struck me that Apple and Google are going to be radically changing the processor market as they push technology forward. The biggest being (I suspect) a fundamental change in “what’s important” in a process. Instead of “processing speed at any cost”, it is (or will be) moving to “processing power per watt”.

There has been lots of this sort of background story for a while. The article in Computerworld about “Apple pushing Intel in new directions” is one. An article by the notoriously unreliable CNet on “Power costing more than CPUs” another. (The ACM Queue article An Economic Case for Chip Multiprocessing is probably the definitive…)

Natural allies – both wanting, for the own reasons, more zing for the watts. Apple for laptops, Google for their googleplex…

One thought on “Google and Apple – pushing intel in the same direction?

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s