Ideas are worth nothing, execution is everything… another refrain

Raven Zachary posted Turning Ideas into iPhone Applications on to the OReilly Inside iPhone blog tonight. One of the interesting bits is that he laid down an expected minimum “going price” for a good iPhone developer ($125/hr if you’re curious). But what I really thought was interesting is that it’s yet again another refrain of the idea that “ideas are worthless, execution is everything”.

The idea might be great, but without the execution it doesn’t effectively exist. The best metaphor I found along these lines was that ideas were a multiplier on execution. A mediocre idea with excellent execution is far, far more than a brilliant idea with no execution.

Published by heckj

Joe has broad software engineering development and management experience, from startups to large companies. Joe works on projects ranging from mobile to multi-cloud distributed systems, has set up and led engineering teams and processes, as well as managing and running services. Joe also contributes and collaborates with a wide variety of open source projects, and writes online at

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